Privacy Policy
Last Updated: January 2026
Watermark UK ("we," "us," "our," or "Company") operates the watermarkuk.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related pages, subdomains, and associated mobile applications.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using watermarkuk.com, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit contact forms, sign up for newsletters, or interact with our website, we may collect your name, email address, phone number, and other information you provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, pages visited, and time spent on our site.
- Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to track your browsing behaviour and enhance user experience.
- Usage Data: We collect data about how you interact with our content, including clicks, scrolls, affiliate links clicked, and casino pages visited.
How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve our website and services.
- To conduct analytics and track the performance of affiliate links and casino recommendations.
- To monitor affiliate commissions and affiliate partner tracking.
- To send promotional emails, newsletters, and updates (with your consent where required).
- To detect fraud, prevent abuse, and ensure security.
- To comply with legal obligations and enforce our Terms of Service.
- To personalise your experience and deliver targeted content.
Cookie Policy
Our website uses cookies to enhance functionality and user experience. Types of cookies include:
- Essential Cookies: Required for basic site functionality.
- Analytics Cookies: Track user behaviour and site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor affiliate link clicks and casino referral conversions.
- Marketing Cookies: Used for retargeting and personalised advertising.
- Third-Party Cookies: Set by partners, casinos, and affiliate networks.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect site functionality. You may also opt out of analytics tracking through tools provided by analytics providers.
Third-Party Links
Watermark UK is an affiliate website that provides links to online casinos, gambling operators, and related services. We are not responsible for the privacy practices, security measures, or content of third-party websites, including casinos and affiliate partners linked through our site.
When you click external links and leave our website, the third party's privacy policy applies. We strongly recommend reviewing the privacy policies of any casino or operator before providing personal or financial information. We do not endorse or guarantee the security of third-party platforms.
Your Rights
UK and EU Residents (GDPR): You have the right to:
- Access the personal data we hold about you.
- Request correction or deletion of inaccurate data.
- Object to processing of your data.
- Request restriction of processing.
- Request data portability.
- Withdraw consent at any time.
To exercise these rights, contact us at privacy@watermarkuk.com.
US Residents (CCPA): If you are a California resident, you have the right to know what personal information is collected, used, shared, or sold; delete personal information; and opt-out of the sale or sharing of personal information.
Other Jurisdictions: We comply with applicable data protection laws in your region. Contact us to exercise privacy rights.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics and cookie data are typically retained for 12-36 months. You may request deletion of your data at any time, subject to legal obligations to retain certain information (e.g., fraud prevention, regulatory compliance).
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: privacy@watermarkuk.com
Website: watermarkuk.com
We will respond to inquiries within 30 days or as required by applicable law. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom.